To: Paddlesports Business,
![](https://rapidtransitvideo.com/wp-content/uploads/2024/06/Andrew-Holcombe-Spencer-Cooke-IMG_0103-1024x768.jpg)
Announcing a new partnership between Effort, Inc and Werner Paddles + KIALOA SUP. Effort, Inc, an independent, outdoor industry rep firm operated by Spencer Cooke and Andrew Holcombe, will be responsible for wholesale sales and service in the Southeast for following states: NC, SC, GA, FL, VA, TN, AL, KY and AR.
Effort, Inc is based in Asheville, North Carolina and exists because of relationships, great brands, and exciting products. Their goal is to create and encourage positive experiences with the products they help bring to the consumer market.
Werner is a legacy outdoor brand making best-in-class paddles for all kinds of human-powered watercraft.
Werner joins Effort, Inc in especially good company with IR, Astral, Jackson and Badfish.
![](https://rapidtransitvideo.com/wp-content/uploads/2024/06/brands_512x512-052024.jpg)