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← Back to Rapid Transit shares expert product knowledge about the best brands in the Outdoor Industry; Paddlesports, Footwear, Clothing, Fishing, Camping and beyond. The purpose and mission of Rapid Transit is to educate retail sales associates so they may guide their customers accurately to the best purchasing decisions. This is a resource to help retail buyers make more well informed buying decisions for the products they place in their stores. Finally, it is to educate and guide the consumer to understand and identify the products they want and need, before they make a purchase.