From the category archives:

Shred Ready

Rapid Transit Video – Product Knowledge and Training Tool for Retail Partners

Thumbnail image for Rapid Transit Video – Product Knowledge and Training Tool for Retail Partners March 25, 2020

Dearest Retail Partners, Welcome to Rapid Transit Video by Effort, Inc. Rapid Transit was assembled in 2008 as a creative collective of outdoor adventurers, filmmakers, music lovers and photographers. Over the years the focus here has become more product oriented with studio videos, though we still love to get outside and play! Essentially, what we […]

Read the full article →

Shred Ready Helmet Fitting

Thumbnail image for Shred Ready Helmet Fitting March 5, 2019

Fitting a Shred Ready helmet is a simple process. 1) Orient the foam shims to your desired comfort.2) Fit the helmet down onto your head and make sure you feel 360 degrees of contact and coverage.3) Twist the boa adjustment reel to create the appropriate amount of tension on the back of the head4) Adjust […]

Read the full article →

Shred Ready Zeta Helmet

Thumbnail image for Shred Ready Zeta Helmet February 8, 2019

The ZETA combines the style and swagger of iconic sports figures with high-tech energy management foams on a user-friendly platform. The name Zeta heralds from a confluence of several dynamic elements; the infamous rapid of the Futaleufu River, the symbol for the damping ratio of a material, and the seventh letter of the Greek Alphabet…not […]

Read the full article →

Spencer Cooke, Effort Inc

Thumbnail image for Spencer Cooke, Effort Inc January 31, 2017
Read the full article →

Rapid Transit Video – Product Knowledge

Thumbnail image for Rapid Transit Video – Product Knowledge January 31, 2016
Read the full article →

Shred Ready Standard Full Face Helmet

Thumbnail image for Shred Ready Standard Full Face Helmet September 29, 2014

The Standard Full Face from Shred Ready is a reliable, customizable watersports helmet for those looking for affordable protective gear that accommodates a variety of head shapes and sizes.  How is the user experience of the Shred Ready Standard Full Face (MSRP $120)? Well, first things first, I have general criteria that any watersports helmet must have. […]

Read the full article →